In November 2015, high-end automaker, BMW provided quite an experience in the parking lot surrounding Citi Field in Queens, New York.
The event was tagged The BMW Ultimate Driving Experience
Yes BMW is acknowledging the fact that the auto once known at the BlackMansWish has become the Black Man’s auto of choice. And the executives of BMW want to know more about that demographic.
“The reality of it is, we’re moving into a world that’s becoming more and more brown and less white. “At BMW, we need to be ahead of that curve.” -Kevin Williams BMW’s head of multicultural marketing.
Athletes like Tiki Barber and Keith Hernandez, top bloggers and potential customers from a variety of racial backgrounds were hosted by BMW for an of food, fashion test-drives and driving competition against some pro drivers.
The Germany-based auto manufacturer -filled the lot with the best of their top of the line four-wheeled creations. The latest from their 3, 4, 5, 6 and 7M and i Series and i Series was available for google-eyeing, caressing, and test driving. BMW’s new electric i8 supercar was also part of the party.
Participants in the driving competition got the opportunity to match their driving skills against professional drivers on a closed course full of hairpin turns. The pros took guests around the track first, giving instructions. Then, driver and student switched seats.
After the thrill of a test drive, guests were treated to a reception and fashion put together by Mica Hughes of Mica Models.
The eats were high-end. They were prepared by celebrity Chef Palak Patel and included a three-course meal based on food found in different regions India. It included chili poached cod, leg of lamb and vanilla cake with saffron yogurt.
The BMW Ultimate Driving Experience was a ten-city nationwide diversity tour and New York City was the finale.