Mattel’s Barbie Gets Curvy


On Friday, January 29th, toy manufacturer Mattel announced it would be introducing a Fashionistas line of Barbie dolls that will include three new body types – tall, curvy and petite.

The company says they are aiming to more accurately reflect human proportions in its 56-year-old doll. The dolls will also be available in seven different skin tones, with two dozen hairstyles, and 22 eye colors available.

“Barbie reflects the world girls see around them,” explains Richard Dickson, President and Chief Operating Officer of Mattel, in a statement. “Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.”

If the dolls pictured in the press releases are the same ones in the Fashionista line then we won’t be seeing a truly “thicka than snika” Barbie.

I can understand Mattel is walking the line between acheiving realism and crossing over into exploitation but I personally feel they fall short of “plus size” realism in this latest line of dolls.

The new dolls are already available for purchase online at Mattel plans to have them in stores by springtime.



Author: Geo Gee

I'm a curious one that finds politics, social issues, and diverse progressive solutions interesting. I believe information and education are the most powerful weapons one can arm himself with. Those two dynamics alone open the doors to opportunities. I also subscribe to each one teach one for a better world for all.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s