Facebook, like an old “friend” from high school who wants to get coffee and catch up some time, wishes it knew more about your personal life. At least, that’s according to a couple of reports this week outlining a sharp decline in “original,” personal posts from its users, and what Facebook is trying to do to reverse the trend.
According to the Information, sharing across Facebook dropped about 5 percent year over year as of mid-2015. But that includes personal stuff such as engagement announcements, baby pictures or vacation photos as well as links to content that’s already public, such as news articles. And personal sharing has dropped 21 percent year over year, the Information reported.[SOURCE].
I for one am happy to see folks are finally recognizing the false security deficient ethics that surrounds revealing every detail of their lives to who are for the most part – strangers.
No one needs or wants to know the step by step blow by blow details of anyone’s day. I don’t need to know you’re in Trader Joes buying groceries and I’m sure you could care less that I’m at some soccer game in the south.
Folks also have become less trusting of social sites “privacy settings”. Yeah, I know they give you all sorts of options to keep your content away from people you don’t want to see it. Folks now realize the reality is that is once content is posted anywhere on the Internet there is no iron clad guarantee that it won’t find it’s way somewhere they didn’t intend it to be. So they’re backing away from “telling all”.
People I know are also coming to grips with the fact the “friend” concept in social media circles is a fallacy masked by numbers and likes. Just look at the push to “clean up” friend’s lists that a lot of social site users are embracing. Folks liking folks to get liked back all in the name of growing a list has come full circle as folks realize they have people they haven’t exchanged at least a hello with in years.
This is not to say there aren’t real friends populating our friend listings on these sites, but you can trust and believe when it comes identifying the ride or die got your back friend all of our list would shrink to double digit numbers. And that’s what Facebook is afraid of. If friends list shrink – folks may leave – less folks to click on those ADS they shove at us means less revenue. That’s a trend they don’t want.
So you can expect new features from the folks at Facebook as seek solutions to close the corral door to stop users from jumping off their bandwagon.